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Marketing

Marketing. A simple notion, really. At its core, it's about finding out what people need, and providing them with a product or service that fills the need. Simple, and perhaps simplistically stated. Because while most practitioners will tell you Marketing is a discipline, they'll also talk passionately about Marketing as an art. We certainly believe it is a combination of the two. Intuitive and dogmatic. Emotional and rational. Wanting numbers to quantify hunches. The services we include in this grouping are designed to provide both depth and breath to your marketing capabilities. Highly bespoke, they are predicated on best practice methodologies and practiced by some of the best in the field.

Brand Management Whether you want an end-to-end programme comprising logo design and testing, your brand attributes defined, multichannel identity guidelines, or a plan to shift your brand positioning, this service is tailored to your needs. You may need name generation for a product or service line extension, or feedback on customer preferences and priorities. Or, you may simply require some help developing and rolling out your brand across a number of channels and/or applications. We can provide all this, and more, delivered by resources with international experience and a global perspective.

Copywriting Don’t be fooled – copywriting is not a simple skill. The ability to articulate an insight, an attitude, something that is complex, or changing, technical or intangible, is not as common as you would think. Writing is a skill, and just like carpentry or plumbing or fixing an engine, the task can be accomplished by almost anyone, but not everyone is accomplished enough to do it well. Like most of the other services in this grouping, this is a bespoke service that we approach in a consultative manner, understanding first what needs to be accomplished, the desired outcome, and parameters to identifying and developing the necessary content.

Customer Satisfaction It doesn’t take a brave business person to want to listen to their customers, it takes an enlightened person. And it takes an experienced professional to translate what customers say into meaningful feedback – whether positive or negative or a bit of both. Feedback that can be turned into recommendations and action plans. The value of customer insights cannot be overemphasized; it can differentiate you from your competition and make all the difference where it counts – in sales and customer loyalty.

Customer Service This service is designed for start up and smaller website based businesses who need to provide customer service, and can't handle the calls but are not yet ready to invest in full time customer service staff or call centre infrastructure. We will provide agents to handle your calls, and train them if required. There is a minimum three month commitment, but this should provide you the confidence to know that there is support for a sales drive - with all the flexibility to make alternative arrangements if growth is slower than anticipated.

Logo design It starts with what we call a “KYC”, or “know your customer” brief, for a very simple reason: we need to understand the nature of your business, what are you trying to achieve, who your target customers,stakeholders and competitors are, before we start any work. How are you positioned in the marketplace? Where do you trade? What image do you want to project? What is your “brand promise” and what evidence can you provide to customers to persuade them you can deliver on the promise? Only when we have some insight into your business, will we then start to work on translating this into a visual element.

Market Research Market research can be approached in many different ways, depending upon the research objectives, the complexity of the topic being researched, the scope of the study, the time available, and of course, the size of the budget. Depending on these factors, we may recommend qualitative or quantitative research, a telephone or online online questionnaire, focus groups, mall intercept, and/or the procurement of published 3rd party research. Whatever the technique, Back Office Front Office will provide the leadership of a professional researcher to design and deliver information that is timely, insightful and value rich.

Marketing Campaigns It’s trite to say “the world has changed”. But nothing could be truer. In the B2B market these days, traditional approaches are costly, and possibly not the most effective way to reach your target audience. So where does that leave you? A thousand questions for which you don't have answers - but which we should. We work with a number of leading marketing professionals who bring to bear years of experience and insight in diverse sectors and markets, and know just as much about exploiting "new media" as traditional channels.

Marketing Director It has long been said that Marketing is both a science and an art. And the person we recommend for this role, will have the experience to tap into both those dimensions at a leadership level, so the result is as creative as it is strategic, and as insightful as it is analytics-driven. This individual will be selected to suit your requirement, so if you need senior level experience specific to a medium, channel, sector (pick one!) or business issue, those skills will be provided. Such a resource can be made available to you on a project basis, or a specific timeframe, such as an interim role to cover holiday, medical or maternity leave.

PR Campaigns Who said, “many are called but few are chosen?” That notion certainly applies to the PR skills required to develop and deliver a successful PR campaign. Back Office Front Office is not a PR agency, but can offer the benefits of talented and experienced PR practitioners. This service requires some initial time with you to understand your business, your vision, your issues and opportunities. We can put together a PR launch, or a full blown PR programme. And we can also provide you or someone on your team with PR training, enabling you to develop/enhance the skills required to interact directly with the media.

PR Training Back Office Front Office can provide this service to a small team (max 10 people) or on an individual basis. As with the PR Campaign service, it will require some initial time beforehand to understand a little bit about your business and how it works, who your stakeholders and audiences are, your key messages, and a clear picture of how you want to apply the training. That in turn will help us shape the training to meet your objectives, and ensure that you or your team walk away with specific tools and techniques that suit the purpose.

Printing Print shops come in many shapes and sizes, and deliver a level of quality for every taste and price point. In our case, we focus only on printing business cards, letterhead and “With Compliments” slips. And we make it easy. You can choose from a selection of templates that reflect a variety of designs, themes and sectors, and upload your own logo and details to create customised stationery. Or, if you have asked us to design a bespoke logo for your business, or would like to vary the template, we can, of course, handle that as well. In either case, you’ll be pleased with the quality and the professional looking result.