Copywriting

Don't be fooled - copywriting is not a simple skill. The ability to articulate an insight, an attitude, something that is complex, or changing, technical or intangible, is not as common as you would think. (If you want to put yourself to the test, try writing an explanation of how to tie your shoelaces!) Many business people try to write their own collateral, or content for their website, only to find they are frustrated by their own efforts, and unsatisfied with the end result. Others willingly (and if we may say so, somewhat naively) hand the task over to a work colleague, or a family member who offers to give it a try,

With great respect, our view is this can waste precious time and energy. Writing is a skill, and just like carpentry or plumbing or fixing an engine, the task can be accomplished by almost anyone, but not everyone is accomplished enough to do it well. Like most of the other services in this grouping, this is a bespoke service that we approach in a consultative manner, understanding first what needs to be accomplished, the desired outcome, and parameters to identifying and developing the necessary content.

In some cases you may have material that needs to be transformed into professional copywriting, in other cases you may need additional research support to embellish the content you have on hand. Similarly, you may already have a brand "voice" and guidelines for style and usage, or you may want us to create this for you as a result of the activity. We can approach your copywriting needs from a variety of perspectives; this first step is to start the discussion.