Logo design

It starts with what we call a “KYC”, or “know your customer” brief, for a very simple reason: we need to understand the nature of your business, what are you trying to achieve, who your target customers, stakeholders and competitors are, before we start any work. How are you positioned in the marketplace? Where do you trade? What image do you want to project? What is your “brand promise” and what evidence can you provide to customers to persuade them you can deliver on the promise? Only when we have some insight into your business, will we then start to work on translating this into a visual element.